Is it a joke? Is it a pop-up? Is it a campaign? It's a little bit of everything.
Man Met Bril Koffie has seen its orders for decaf coffees rise steadily over the years. Wanting to position itself as a market leader in that niche, what better way to campaign around a pop-up decaf only espresso bar?
Announcing its opening on April 1st made everybody believe Cafe Decafe was a joke. We then actually opened for extra attention and a second media moment. Because, decaf is not a joke. With a PR campaign behind it, and 6 delicious decafs to back up our claims, the pop-up was a serious hit. In the months after, decafs became more and more popular on the Man Met Bril Koffie webshop.
We used bold and attantion grabbing design with bright colours. The smileys signifiy the lovers and haters of decafeinated coffee.
Services
Campaign concept
Communication strategy
Identity
Logo
Design
Print
Merch
Client
Man Met Bril Koffie
Year
2024
Photography
Michele Margot
