A New York inspired visual identity for Utrecht’s coolest foodtrucks.
Food Cult Catering
2025
A bold and contemporary visual identity and name for Food Cult Catering, previously Red Dog Society, based on the energy and diversity of New York City’s street food culture. Drawing from the city’s fast-paced lifestyle and iconic food scene, the branding captures a sense of movement, flavor, and urban authenticity.
The identity system combines vibrant typography, high-contrast colors, and graphic elements influenced by street signage, deli menus, and subway aesthetics. The goal was to create a recognizable and adaptable brand that stands out in busy environments while reflecting the food truck’s dynamic, on-the-go experience.
From logo design to packaging and socials, every touchpoint was designed to feel expressive, accessible, and unmistakably rooted in the spirit of New York street food.
CONCEPT / DESIGN / LOGO / PRINT / DIGITAL / VIDEO
